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How to Use Video Ads Effectively: Advanced Strategies for Better Results

How to Use Video Ads Effectively: Advanced Strategies for Better Results

Video ads are a great way to reach your target audience and get them interested in your product or service. There are many ways you can use video ads, some of which include: promoting a specific product, generating more traffic to your website, or even increasing brand awareness. This blog post will cover everything you need to know about video ads including how they work and why you should be using them on your advertising campaigns!

What are Video Ads

A video ad is a short, attention-grabbing video that encourages viewers to take some sort of action, such as clicking an advertisement or buying something from the promotion. Video ads are powerful tools for advertisers because people only have so much time in their day to dedicate to scrolling through social media feeds or browsing search engine results.

As a result, video ads are becoming more and more popular for brands to use on their marketing campaigns in order to make an impactful statement. They can include anything from product demonstrations, expert testimonials, live footage of how the products is used etc. The goal with these ads is to show the viewer how their life will be better with your product or service, which can then lead them to make a purchase decision.

How to Create Video Ads

In order to create a video ad, you will need the following:

  • A script outlining what your video should say. The goal with this is to give viewers an idea of what they’ll see in the video and why it’s important for them to watch it. This can be used as a guide when filming or animating your video.
  • A video editing software or animation program to create the video itself
  • Music for your video that you are legally entitled to use (free music is available online if needed)
  • An idea of how long your video should be and when it will play during a 24 hour period etc. For example, different videos may work better at different times of day or with a specific target audience in mind.
  • A thumbnail image for your video that is eye-catching and attention-grabbing to grab viewers’ attentions

Tips for Creating Engagiong Video Ads

Creating an effective video ad is not always easy, so below are some tips and tricks from brands who have been successful in doing this:

  • Use engaging content that speaks to its target audience . This way, users will be more likely to stick around and watch the video ads.
  • Make sure your thumbnail image is eye catching and attention grabbing! The thumbnail will show up on social media feeds or search engine results so it needs to stand out as much as possible.
  • Have a call to action in the last few seconds of your video. This way, viewers will know exactly what they should do once the video finishes playing in order to take advantage of your promotion or service.
  • Make sure you have a strategy behind why you are using video ads on your campaign and how long the videos should be as well as when they should play during the day/night etc.
  • Try adding a “teaser” before the video starts and keep it short, engaging and entertaining so that viewers will want to watch more
  • Have an idea of how much you want to spend on each view, share or like and make adjustments accordingly. “Cost per views” refers to how much it costs for someone to watch your video. “Cost per likes” is how much it costs for someone to click the thumbs up button on Facebook and share your video with their friends or followers.
  • Don’t forget your social media channels! Add video ads on Facebook or Instagram for instant success

Successful Videos: What Makes Them Successful?

The following are some examples of brands who have been successful at using video ads on their campaigns, as well as what they did right to make them successful.

Nike always has a video that is professionally edited, and has music in the background, as well as an engaging storyline, these video ads are extremely effective at grabbing viewers’ attention

Burger King shows how their product can be used for various meals which might not otherwise be seen by people who may not think of the product as a breakfast food, for example

Red Bull has action scenes in their video that show how their drink can be used to give you energy and make your day better.

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